How We Will Support Your Objectives

How We Will Support Your Objectives


Origination

Identifying M&A opportunities to Create Value

Our in-depth industry knowledge and contacts in Spirits together with Beer, Wine and Non-Alcoholic beverages provides opportunities to participate in emerging transactions on both Sell-side and Buy-side for large multi-nationals, family-owned companies, entrepreneurs and financial investors who wish to expand into new categories or new geographies.

Purely M&A will work closely with you to target and approach the counter-parties, leveraging our network.

On Divestitures: It is important to prepare early for a sale of a non-core brand or to maximise value exiting a growing business. It is crucial to help our clients prepare well in advance to maximise potential proceeds by:

(i) managing the P&L prior to the sale; and
(ii) preparing draft sale materials and management presentations sufficiently in advance, thereby allowing us to surface key areas of focus and risk that will inform the population of acquirers and therefore target the likely buyers.

In this way, Purely M&A will run a focused, confidential and efficient sale process for our clients

Execution and Deal Support

Helping Corporates and Sponsors Drive Value

Leveraging ~30 years Spirits industry experience in Mergers & Acquisitions to provide you with all round support acquisitions, disposals, joint-ventures and distribution agreements across four pillars of support including:

  • Strategy and Counter-party approach;
  • Project Execution and Due diligence;
  • Transaction Structure and Valuation & Business case; and
  • Deal Negotiation through to Signed Agreement.
Purely M&A will provide Deal Management services to help you navigate through all aspects of transaction.  Experts in Valuations in the Spirits and Beverages space, we will provide valuation analysis based on Discounted Cash Flows, Precedent transactions and Financial Deal Metrics.  Purely M&A will manage your Due Diligence programme for acquisitions or assist you in populating the Data Room in the event of a divesture.  We will advise you on the optimum tax efficient structuring to enhance the deal value to you.  Purely M&A will guide you through all aspects of the negotiations on headline price, commercial aspects of the Contractual agreements including Warranties/Indemnities and Completion accounts mechanisms.  Purely M&A will leverage 25 years’ experience across to enhance your transaction experience, whether it be an acquisition, divestiture, joint venture or distribution arrangement.
 

Strategic Advice

Strategic input to Corporates’ Spirits and Beverages participation to drive growth

Our strategy services include:

• Market & Competitive analysis on:

 - Brands
 - Categories
 - Markets including industry trends
 - Profit pool analysis

• Venturing support:

 -For Corporates with entrepreneurs – individually or setting up a programme
 - For Entrepreneurs seeking a deal with a Corporate

• Development of business plans and business cases
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